When Youth Innovation came to us looking for a new website to promote and showcase young innovators – we knew we had a fun project ahead. First, we wanted to create a site which would be cutting-edge and functional well into the future.
To do this, we employed a new web development technique known as responsive web design. Responsive web design is really unique because it automatically detects what size browser the user is coming from and dynamically adjusts the content to best fit their screen. What you end up with – is basically three websites in one.
Even more important than the design on this project though, was the content development. We firmly believe that it does not matter how well designed a website is, if it does not contain dynamic and interesting content – it simply won’t drive traffic. With Youth Innovation, we worked to develop original content to engage both users and community involvement. To do this, we worked with local entrepreneurs to profile them on the site, photographed and styled the images to represent the brand and produced “a day in life” videos so that users could truly see those innovators in ACTION! The goal here was for people to see the “spark” that makes up an entrepreneur – as opposed to simply what they do. We wanted people to see who they are. These profiles and photos complimented a social media campaign which gained tremendous traction for the brand and attracted a quality audience to both their Twitter and Facebook profiles. Here are some of the photos we took: