Posted 12.10.14 / Legislation,Marketing
Retail life after store hour deregulation
Whether you supported or opposed the deregulation of store hours, the changing rules present a rare opportunity for your business. In the coming months consumers are going to expect a shift in the operating hours of businesses in the city, as the behemoths of retail play with hours to find the best mix for this market. Signs stating “new hours” will get extra attention, and regardless of if you want to burn the midnight oil it’s an opportunity.
Posted 12.02.14 / In the community
Christmas Window Cheer
Nothing starts off the holiday season quite like beautiful, quaint and nostalgic Christmas Window displays lining the streets. The twinkle, the warmth and the intrigue begs for passers by to press their hands against the glass to peer into what each little business has to offer.
Posted 11.27.14 / In the community
Marketing cities: TEDx Talk
On April 26th, 2014, our Marketing Director Jeff MacIntyre had the unique privilege of speaking at TEDx NickelCity. He spoke on the hidden cost of ugly and why investing in beautiful infrastructure pays off.
Posted 08.02.14 / Marketing
Age of Permission Marketing
We have entered a new age of marketing…one where consumers voluntarily opt in, like and retweet your messaging. Direct contact has never been easier and more targeted. Now, what do we do with it?
Posted 07.14.14 / Legislation
The Anti-Spam Opportunity Part 2
Overall, this is a positive change for both businesses and consumers. This law creates an opportunity for businesses to re-evaluate how, when and why they connect with customers and work towards developing more effective and meaningful campaigns.
Posted 06.15.14 / Legislation
The Anti-Spam Opportunity Part 1
The Canada Anti-Spam Legislation (CASL) aims to insure Canadians are only receiving email marketing that they have asked for. Translation: less Viagra ads and more deals from businesses you actually shop at. It does this by requiring consent before you deliver email messages to your customers. There are two forms of consent: implied and implicit.