Posted 07.14.14 / Legislation
Overall, this is a positive change for both businesses and consumers. This law creates an opportunity for businesses to re-evaluate how, when and why they connect with customers and work towards developing more effective and meaningful campaigns.
Posted 06.15.14 / Legislation
The Canada Anti-Spam Legislation (CASL) aims to insure Canadians are only receiving email marketing that they have asked for. Translation: less Viagra ads and more deals from businesses you actually shop at. It does this by requiring consent before you deliver email messages to your customers. There are two forms of consent: implied and implicit.