Symboticware gets a graduated redesign

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Symboticware – Web Design

Symboticware needed a redesign on their site.  However, due to the company’s rapid growth – they could not afford ANY downtime to their site.  What we recommended was a gradual redesign, as opposed to an overhaul.  This type of approach allowed us to target the areas of the site in most need of updating and work our way through in that fashion.  Smaller updates means less time spent bug checking and an opportunity to treat each section independently.

The first stage of our project is now complete.  In this stage, we set out to redesign the header of the website, including navigational structure and slider.  Here’s what we did:

Global Navigation
The global navigation was placed prominently at the top of the page with a bright rollover effect.  We then re-organized to navigation and programmed a dropdown menu system to support the growth of the website along with the company.

Unique Selling Points
We started by pulling out three unique selling points of their product, the Symbot – which are applicable no matter what the application.  We promoted these selling points in the header, along with a brief description of how the Symbot facilitates that point.  We used a graphic rendering of the Symbot itself beside the point so that the viewer makes a quick mental association that it is the Symbot driving: equipment reliability, increased production and increased safety.

Colour-toned Background Photos
The background photos have all been colour-toned to match the brand colours.  We used live-action images alongside the graphic illustration of the Symbot to emphasize the real-world applications of the product.