+ 705.929.1265 info@fuelmultimedia.ca

Age of Permission Marketing

We have entered a new age of marketing…one where consumers voluntarily opt in, like and retweet your messaging. Direct contact has never been easier and more targeted. Now, what do we do with it?

We have entered a new age of marketing…one where consumers voluntarily opt in, like and retweet your messaging. Direct contact has never been easier and more targeted. Now, what do we do with it?
Social media, Canada’s new anti spam legislation and event marketing have created a new opportunity for consumers to request marketing materials from brands. These new tools are known as permission marketing. Consumers have given their permission to brands big and small to communicate with them because they know, trust and even love the brand and what it stands for. That’s a high bar for a consumer to have and to maintain that level of trust, brands must speak to them in a relevant and human way.

In the past, if you had a great client base or a niche market, you would have to use traditional media to attempt to speak to them. That meant paying to have your message broadcast to a large population instead of the group you intended. It also required weeks, if not months of planning without the ability speak directly.
Sending out this wide net, was very costly and more often not attainable for small and medium sized businesses. This was a age where big brands with national budgets dominated.

A strong bond between customer and brand is what permission marketing is all about.

Today, small and medium sized businesses may actually have the advantage.

Small operators with a direct connection to their clientele are more likely to recognize new trends, changes in the marketplace or new opportunities. Permission marketing tools allow these operators to be nimble and communicate with their target clientele relevantly and in real time.

For example, during an unexpected event like a heatwave, a smaller operation can react quickly with sales and promotions related to this like giving away a free popsicle with purchase or even a sale on directly related item like air conditioning units.
Either way, the customer feels a stronger bond with the brand, because the brand is reacting to the same experience the customer is having. This strengthens the two way relationship between the customer and the brand.

A strong bond between customer and brand is what permission marketing is all about.

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info@fuelmultimedia.ca

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