The Residential Awards of Excellence showcase the achievements of Sudbury and District Home Builders’ Association members, highlight construction and design excellence and reinforce consumer confidence in the professional residential construction industry.
We developed an award illustration for the RAE to eliminate the process of having to take photographs of the award every year. This illustration provided us the opportunity to manually change the award name on the base of the trophy. The glass has been processed to capture any background and mimic reflections, shadows, metal, etc. This illustration was provided to all recipients for use in their advertising.
Fuel developed a sleek, modern website reflective of the newly rebranded Residential Awards of Excellence. The website easily handles re-occurring award recipients, categories and awards—utilizing a simple to use back-end database. The site features prominent call-to-action buttons, creating an easy registration and submission experience for attendees as well as a beautiful gallery with an archive of past events. Although we must say, the coolest feature of this site is the ability to globally change the prominent colour based on the year with the switch of a HEX code (#86499D). This makes it very easy to brand each year with it’s unique colour scheme.
The new R.A.E. logo was shaped by fusing the award’s base with the top portion of the trophy (highlighted in colour). The overall direction of this new look gives the award a sense of being sleek and prestige. The large font enables legibility from a distance, works well on small business cards and print materials. The new colour scheme gives R.A.E. the opportunity to make every year unique with it’s own colour scheme. The colours would “loop” every 5 years. The vibrant colours work well for colour blocking and jump out at you when placed on different materials. The concept behind changing colours every year lies in the idea that the winners can showcase each award side by side. Each award being distinct to their dedicated year.