Carriere Industrial is the leading innovator of engineered wear solutions for heavy equipment in mining and industrial settings. Simply put, they make hard wearing products for biggest and baddest equipment around the globe by constantly redefining the power of ingenuity.
After nearly 50 years in business, Carriere Industrial was experiencing a common issue. They had too many iterations of their logos, colours and brand elements floating around, which were sacrificing consistency. We worked closely with their team to retain the best of what they were known for and develop new visual idenity guides to put their best face forward. This process included a logo refinement, stationery design and even customizing colour palettes in their engineering software so their look and feel would be seamless across all touch points.
Carriere Industrial needed a website as tough as their products. We set out to create a platform that would stand up to heavy use and be readily available on devices of all shapes and sizes. Because their products are one-of-a-kind, custom was key. We developed hand-crafted databases to house their products and services, designed to be easily editable by their staff. This custom approach meant the website was designed for their brand, their products and their needs. This was the competitive edge they needed with their online presence to show off their innovation to clients around the globe.
“We approached Fuel because we wanted to rebrand our company. Fuel spent the time to figure out our needs and what we wanted for the outcome. I must say they did an excellent job and were very easy to work with. We will continue to work with them for all our design needs.”