We partnered with Domite® Wear Technology to design a logo and website as strong as the products they sell. Domite® Wear Technology makes the most abrasion resistant material for the toughest industrial wear applications around the globe. This Canadian company’s innovation is outlasting and outperforming competitors by up to 15x and needed a brand and website to match.
We worked with Domite® on a logo refinement. They liked the direction their brand was taking, but wanted some polish to make sure that it would stand out in the marketplace. We worked with them to understand what was working about the existing brand, and explored where they wanted to be in the future to develop a new brand image that would speak to who they are, what they stand for and where they are going. The new mark was designed to mimic the strength of their product with a bold typeface. The maple leaf was repositioned to the heart of the logo, representing their pride to be a Canadian made product. For the colouring, we used two tones of grey to symbolize their unique mix of Chrome White Iron and Mild Steel backing.
We also worked with Domite® on a comprehensive website development. The website was designed to be multi-platform for viewing on all device sizes and loaded with interactive content to show and prove to customers the strength of their product, as opposed to just telling them.
“Fuel Multimedia was great to deal with and excelled when realizing our vision for new branding, catalogs, banners and most importantly updating our dated website. Having gone to another Web Developer before Fuel, we were a little reluctant at first as the previous person tried to fit our business and ideas into a predetermined website template, thus creating something generic and boring. We soon realized Fuel Multimedia was leaps and bounds ahead of the previous company in how they presented concepts, layout ideas, discussed thought behind the ideas and why it’s important. Not to mention they gave us the full logo suite and colour references the other company never provided, which made putting the new logos onto old literature a breeze. We will continue to use Fuel in the future and I am happy to act as a reference for them.”
CHRIS OTWAY / SALES AND MARKETING, DOMITE WEAR TECHNOLOGY
A large part of properly communicating the strength of Domite® was data visualization. Showing your customers is much more powerful than simply telling them. We worked with Domite® to create a series of animations and infographics on their website to accomplish this. Below are a series of illustrations that were created to illustrate Domite’s role in the open pit and underground mineflow. All Domite parts are highlighted in red.