Outpost General Store wanted to establish itself as a store synonymous with Manitoulin Island and push itself as a one-stop shop for anything uniquely Manitoulin. They came to us with a simple goal for the website: extend the selling season past summer.
A Space for their Makers
Outpost features items from over 30 makers, with many of them local to Manitoulin. We created a space for their makers to introduce themselves and allow their customers to learn more about the makers behind the products they love. Then, by connecting the maker profiles to the e-commerce store, we created a seamless user flow from quality storytelling content to the shop where users can complete the sale.
Shopping On-line, Off-island
A big goal for Outpost General Store was allowing their customers to shop their one-of-a-kind products from anywhere. We worked with Outpost to create a simple and user-friendly e-commerce experience that allows their customers to have island time, anytime.
It was essential to the Outpost to allow their customers to access their website, makers and one-of-a-kind products from anywhere. We worked hard to create a consistent and fluid web experience across all devices, including quick orders right from your mobile phone.