YMCA of Sudbury is a charity dedicated to providing opportunities for individuals, families and communities for personal growth in spirit, mind and body and service to others. The offer fantastic programs for everyone from kids to seniors, acting as a pillar in the health of our community.
We worked with the YMCA Sudbury following an extensive renovation to breathe new life into their interior signage. We wanted to bring more colour and energy to the space using a variety of signage types. Throughout the facility, we used speech bubbles containing motivational quotes. These provided a needed splash of colour against the ceilings. Floor decals were also installed; marking new fitness areas for members.
We developed a campaign tagline and graphics to advertise the YMCA’s renovations to members. We referred to the Y as “My Y” to give members a sense of ownership of the facility and improvements. To connect to their services, did a play on words between renovations and working out with “Staying in Shape.” We wanted to promote the fact that the YMCA considers the fitness of their facility a top priority.
MY POTENTIAL CAMPAIGN
In our most recent campaign for the YMCA, we wanted to start to show the faces of real YMCA members and how the YMCA is helping them reach their potential. We did a photoshoot onsite with various members and talked with them about what the YMCA is to them. Campaign taglines were developed based on real user feedback. The photoshoot itself was done with all natural lighting for a more authentic and approachable feel – consistent with the energy of the YMCA staff and facilities.