At the centre of things
We worked with the Regional Business Centre to develop a brand that would position them as the conduit to the entrepreneurial ecosystem in Sudbury and region for new and aspiring entrepreneurs.
Making a brand new
The preceding brand held merit in terms of what was invested into the identity. Therefore it had value and shouldn’t be discarded completely.
Rather, we expanded the identity by utilizing the core elements of the old brand and built from the ground up. The new identity was hand designed, playing off of the word “Centre” using only rounded circular shapes. The curves in the letters and lowercase characters make the brand welcoming and friendly.
A splash of colour
The new brand has an expanded colour palette that plays off of the Resourceful City elements. Although the main identity will run in the new vibrant red, the expansion of colour will give the Regional Business Centre more liberty when it comes to application.