Symboticware is an innovative, industry leader of standardized information-based technology that enhances the productivity, sustainability, profitability and safety of their customers operations through the strategic application of Symboticware’s data management solutions. They came to Fuel Multimedia looking for a creative solution for visualizing data collection points that are not visible to the naked eye. We were challenged to find a way to show how the Internet of Things can improve their client’s operations.
The Interactive Tradeshow
We worked closely with the Symboticware team to design a highly interactive tradeshow booth. The booth was designed to help their clients visualize the type of data that can be collected using Symboticware products. This type of data collection has major implications in making better operational decisions for their customers. However, a well designed booth is not enough to incite engagement. To do this, their engineering team developed an in-booth speed test where users could try out their Speed Guard technology that prevents mobile equipment operators from over-speeding. The result was a booth that drove traffic.
Website as a Hub
As a hub for all of their communications, we developed a website for Symboticware that would act as a hub for all of their communications. The site was developed to be desktop, tablet and mobile friendly, contains key product and company information, and is also fully accessible in Portuguese to help in accessing a more global market.