Set on 300 acres of natural Cambrian Shield landscape overlooking Long Lake in Sudbury, Kivi Park is set to be a premier destination for nature lovers and adventurers. Fuel Multimedia partnered with Kivi Park to create an online community where nature lovers could connect, share and celebrate the beautiful piece of land being passed on for all Sudburians to explore and enjoy for generations to come.
LINEAGE-INSPIRED LOGO DESIGN
For the Kivi Park logotype, we were inspired by the Finnish heritage of the land donors. Originally from Finland, the family settled in the Long Lake area of Sudbury more than 100 years ago. Their recent land donation will ensure the pristine landscape will be enjoyed by locals and tourists alike for generations to come. To pay homage to their history, who chose a traditional Finnish blue and white colour scheme paired with clean and crisp fonts. To reflect the landscape of the area, the typeface was embedded onto a rock shape representing the Cambrian Shield.
A PLATFORM FOR ENGAGEMENT
The Kivi Park website is a building platform for engagement. The website is being designed for the use and enjoyment of the community – much like the park itself. The website is currently in Phase 1, where social media is being connected to the site and inspiration galleries and news are being shared for land use and more. Interactive features have also been included like live weather. The website pulls weather information via API calls every minute so that the homepage of the website acts as a weather app for the exact park location.
Social engagement has played a major part in the marketing of the Kivi Park area. We wanted to engage the public and encourage them to share their memories and experiences with us. The hashtag #mykivipark was developed and is being used in campaigns to interact with people who love and use the land. Gorgeous images are being shared online across multiple social media platforms including Facebook, Instagram and Twitter. Because this land will become public property, the marketing also needed to share the same public appeal and engage the same sharing of experience the park does and will continue to.